A strategic visionis a road map showing the route a company intends to take in developing and strengthening its business. It is a statement, that provides a perspective of the means, which will lead the organization, reach the vision in the long run. Strategic intent strategic intent is the purpose for which an organisation strives for. At the business level of firms these could be expressed as the business definition and business model. Strategic management strategy management is defined as a dynamic process of formulation, implementation, evaluation, and control of strategies to realise the organizations strategic intent 3. The hierarchy of strategic intent covers the vision and mission, business definition and the goals and objectives. Stretch is misfit between resources and aspirations. Strategic intent was first discussed by hamel and prahalad in 1984 but it gained momentum when it was first published by the harvard business school in.
Pdf directional strategies and organizational performance. Upc hierarchy of strategic intent tarleton state university. Basic concept of strategic management, mission, vision and. Regression results for process execution on strategic intent execution. Strategic intent can be understood as the philosophical base of strategic management process. Vision vision stays at the top in the major hierarchy of strategic intent it from business psm at kenya institute of management kim. Strategic intent implies a sizable stretch for an organization. The directional strategies are the result of considerable thought and analysis by. The result of strategic planning process is a strategic plan which is a blue print for the organization as it moves into the future. These could be in the form of vision and mission statements for the organisation as a corporate whole.
Strategic intent business model strategic management scribd. Vision vision stays at the top in the major hierarchy of. According to tapera 2016 19, a strategic plan is a tool. Hierarchy of str intent strategic management scribd. These are at the highest order of the strategic intent hierarchy. Hierarchy of str intent free download as powerpoint presentation. Current capabilities and resources will not suffice. Strategic intent refers to the purpose for which the organization strives for. Pdf the importance of strategic management to business.
Hierarchy of strategic intent use the hierarchy to answer why my organization does x by. Strategic intent it refers to purpose for what organization strives for. Strategic analysis, strategic choice and strategy application are the three parts of the strategic management. At the base of the hierarchy are the shorterterm strategies and tactics that unit members will use to achieve the vision. Changes in companys productmarket customertechnology to improve. This forces the organization to be more inventive, to make the most of limited. It is the philosophical framework of strategic management process. This strategic intent usually incorporates stretch targets, which force. Strategic optimal is concerned with decisions about the organizations prospect and the way it needs to respond to the effects and impacts identified in strategic analysis. Specific reasons, purpose or benefits of accomplishing the objective. Understanding the concept of strategic intent irjes. It implies the purpose, which an organization endeavour to. It implies the purpose, which an organization endeavor of achieving.